W. A. Gaines & Co. v. Leslie

Bischoff, J. Equitable relief is sought in this action, according to the allegations of the complaint, upon either of two grounds, (1) that the defendants’ acts in adopting and applying to their whiskey a label bearing the words “ White Grow ” constitute an actual infringement upon the plaintiff’s existing trade-mark “ Old Grow,” or (2) that, if a technical violation of a trade-mark be not established, the use by the defendants of their “ White Grow ” label should be held to amount to an unfair method of business competition, a fraudulent endeavor to deceive the public through the adoption of a form of package similar to that in which a better known article is customarily exposed for sale, and as such, restrained. [22] So far as the action proceeds upon this alleged unfair competition, it must certainly fail; the labels used by the respective parties are totally dissimilar in lettering and in general appearance, and no proof has been given from which a fraudulent intent upon the defendants’ part could be inferred. An action of this character is founded upon fraud, and proof of the fraudulent nature of the defendants’ act must be furnished, except where the similarity of the labels is so striking as to raise a presumption of fraudulent intent, without more. Day v. Webster, 23 App. Div. 602; McLoughlin v. Singer, 33 App. Div. 185. Ho person who was at all familiar with the appearance of the plaintiff’s brand of whiskey could be deceived into the idea that the defendants’ product was the same from an inspection of the label upon the latter, even at a considerable distance, and we may, therefore, eliminate from consideration the question of unfair competition, as plaintiff’s counsel appears to concede. I think, however, that the action is properly brought for the invasion of the plaintiff’s property rights in the words “ Old Grow,”' as possessed by it and applied to its whiskey in the form of a trademark. Here the question of the infringing party’s intent is immaterial (Day v. Webster, supra), and so, 'also, it may be said, of actual proof that intending purchasers 'have been deceived. Vulcan v. Myers, 139 N. Y. 367. The injury is based upon the defendants’' attempted taking of a particular form of mark, or designation, to the exclusive use of which the plaintiff has a right, and upon the presence of which designation the public have come to rely when attempting to purchase the plaintiff’s product. Sufficient proof, prima facie, has been furnished to establish* the fact that the plaintiff has a property right in these words “ Old Grow,” as applied to whiskey, and the defendants have not attempted to controvert the fact, nor is any affirmative defense Set up. It appears that these words have been used for many years by the plaintiff, and its predecessors in business, as the mark of their brand of whiskey, purporting to be the brand originally taking its name from one James Grow, a distiller employed some sixty years ago in a distillery located near to or upon the site of the plaintiff’s present “ Old Grow ” distillery in the state of Kentucky. Certain evidence, received without objection upon the trial, would tend to show that the plaintiff has succeeded directly to the rights of the original distillers of this “ Grow ” whiskey, and, in [23] any event, I think that the prima facie case, as to title, is supported by the reasonable inference, to be drawn from the evidence, that if the original distillers had a right to trade-mark in the word “ Crow,” the right was abandoned to this plaintiff, or to its predecessors, and that their privilege to use the word became fixed, through general acceptance, in the course of succeeding years. Having, then, a right of trade-mark in the words “ Old Crow,” the plaintiff may properly be heard to complain that the defendants’ use of the word “ Crow,” the word which is peculiar to and the more distinctive of that trade-mark, is an act of infringement, for such it is under the adjudged cases. It is to be borne in mind that the question is not of a trade-mark claimed in a symbol; here the property right is claimed, and is sufficiently shown to exist, in a particular word which, with regard to the product to which it is applied, is distinctive and peculiar. In the case of a symbol, merely, an imitation, to amount to an infringement, must be fairly exact, but in the case of a distinctive word, the use of the word itself, in any form, by a competitor, is a violation of the right of the trade-mark. Hier v. Abrahams, 82 N. Y. 519. As was said by Hapallo, J., in the case cited: “ where the trade-mark consists of a word, it may be used by the manufacturer who has appropriated it, in any style of print, or on any form of label, and its use by another in any form is unlawful. * * * The goods become known by the name or word by which they have been designated.” This rule applies whether the distinctive word is used alone or together with another (Lauferty v. Wheeler, 63 How. 488), and it has operated for the protection of the possessor of the trade-mark in numerous cases where the matters involved were of practical identity with those in the case at bar. Pike Co. v. Cleveland S. Co., 35 Fed. Repr. 896; Walker v. Mikolas, 79 id. 955; Fleischmann v. Schuckmann, 62 How. Pr. 92; Edelston v. Edelston, 7 Law Times (N. S.), 768; Seixo v. Provezende, 14 id. 314. I do not think that the plaintiff’s failure to prove the registration of this trade-mark can affect the case, although the fact of registration was alleged in the complaint. The allegations, generally, were broad enough to admit of proof of the trade-mark as existing through exclusive use, and the defendants at no time upon the trial, assailed the method of proof adopted. Ho motion for dismissal, based upon a variance between the pleadings and proof, [24] was made, and, even assuming the variance, still it is difficult to see in what manner the defendants were prejudiced, since they did not offer any proof to controvert the existence of the trade-mark as a matter of fact. As to the defendant Trott, the complaint should he dismissed, it appearing that he is not a partner of the defendants Leslie, and, therefore, not responsible for the acts of the firm in issuing the infringing labels. The fact that his name appeared upon the defendants’ billheads, apparently as that of a partner, at the time when the action was commenced,' has no great significance to the present question, since no elements of estoppel, sufficient to establish a partnership as to third parties, are involved in the case. It is shown that he ceased to be a partner, actually, prior to the time when the matter in suit arose, and the fact must control. The dismissal is to be without costs, the joinder of this party having been justified by his apparent connection with the firm. Plaintiff is entitled to a decree, enjoining the further use by the defendants Leslie of the label in suit and any label bearing the word “ Crow ” as a part of the name or description of whiskey sold by them, with costs. Ordered accordingly. »