Vibroplex Co. v. J. H. Bunnell & Co.

PER CURIAM. Section 5 of the TradeMark Act (15 USCA § 85) forbids the registration of a mark which consists “merely in words or devices which are descriptive of the goods with which they are used.” The mark at bar has become so descriptive to all those who use vibrators; as to them, therefore, it is not a good mark. The fact that it was used during the existence of the patents gives added force to that conclusion. The plaintiff answers that it has not been shown that it is descriptive among .jobbers or retailers who buy of manufacturers. The question, there — 491 — fore, is whether a mark may be good, though descriptivo to a large class of those who have to do with it, if there is another class to whom it nevertheless denotes origin. We have been unable to discover any case on the subject in this country, but In re Gramophone Company, L. R. [1910] 2 Ch. 423, is against the plaintiff’s position. It may well he that the plaintiff, in a suit for unfair trade, might succeed in preventing the defendant from using the mark in sales to jobbers or retailers, though there the question would arise whether it was not already sufficiently distinguished by the addition of the names “Bunnell” and “Ghegan” and of the prefix, “Gold.” Such buyers are not apt to be easily confused. But with this we have nothing to do: First, because the suit is not so framed; second, because we should not have any jurisdiction. If the plaintiff is to succeed, we must say that as a registered mark it is good, though it is not a mark of origin to large numbers of those familiar with it. We think that the statute meant to exclude such cases, and to limit its protection to those marks whieh do not describe the article at all. So far as we can learn, the conditional relief which alono would here be permissible has never been given under the statute; certainly there is no express provision for it in section 19 (15 USCA § 99). On the other hand, some of the remedies given would scarcely be applicable, where the mark was susceptible of lawful use; e. g., destruction, section 20 (15 USCA § 100) and exclusion from import, section 27 (15 USCA § 106). So far as tho fact is material at all that the vibrators had two names, “Vibroplex” and “Bug,” it seems to us to make in the defendant’s favor. If anything, a mark is less likely to signify origin, when it is accompanied by others, than if it stands alone. Decree affirmed.