Ford Motor Co. v. Wilson

BROWN, District Judge. [1] The defendant does business under the name of Auto Parts Company, and manufactures and sells various parts adapted for use in Eord automobiles. He has extensively advertised these parts, preceding the name of the part with the word “Eord.” Though the parts are adapted for use in Ford machines the description of the article as a Eord article would be taken to mean an article manufactured or put out by the Ford Company, and would not properly include an article wholly manufactured and put out without the supervision of the Ford Company. The defendant also issues a publication entitled “Fordealer,” thus indicating dealings in'articles of Ford manufacture. This is contrary to the fact, since the articles advertised and dealt in are of his-own manufacture, and are not in any way derived from the complainant. While the defendant has a right to inform the public that he is manufacturing articles suitable for use on Ford machines, he should not be permitted to advertise them as Eord articles, but should be [809] required to describe them in such way as to indicate that they are not manufactured by the complainant. The defendant makes some attempt to show acquiescence by the complainant. This attempt is not successful. So far as the publication called “Fordealer” is concerned, this was begun after protest by the complainant against the use of the Ford name. [2] Even had the complainant some knowledge of the description of the defendant’s articles as Ford articles, mere nonaction, or the ignoring of a few instances of violation of right, could not deprive -it of the right to slop an unauthorized use of its name when such use became of considerable magnitude, nor could it confer upon the defendant any right to put forth his goods with what must be held to be a misrepresentation as to origin. While the defendant may have considered himself morally justified in calling these articles Ford articles, because they were adapted for use in Ford machines, such an opinion would be erroneous, since, in common acceptation, the word “Ford” would indicate, not merely adaptation to use in Ford machines, but articles manufactured by the complainant company. It is in the latter respect that the defendant has violated tile complainant’s rights. Preliminary injunction will he granted.