Hello I am Elliot, Inc. v. Sine

UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF NEW YORK HELLO I AM ELLIOT, INC., AND SERGIO VILLASENOR, 19Civ. 6905(PAE) Plaintiff, -v- OPINION & ORDER DEREK J. SINE, VANDER HOLDINGS LLC, VANDER GLOBAL, LLC, and VANDER GROUP, LLC, Defendants. PAUL A. ENGELMAYER, District Judge: Defendants Derek J. Sine(“Sine”), Vander Holdings LLC, Vander Global, LLC, and Vander Group, LLC (together, the “Vander Entities”) apply here for attorneys’ fees incurred in winning the dismissal of this trademark and copyright action brought byplaintiffs Hello I Am Elliot, Inc. (“Hello I Am Elliot”) and Sergio Villasenor(“Villasenor”), Hello I Am Elliot’s Chief Executive Officer. For the reasons that follow, the Court denies the fee application. I. Background The Court assumes familiarity with thecase’s background andhistory, as set forth in the decisiongranting the motion to dismiss. See Hello I Am Elliot v. Sine, No. 19 Civ. 6905 (PAE), 2020 WL 3619505 (S.D.N.Y. July 2, 2020)(“Elliot I”). The followingfacts are most relevant to the instant motion. A. Factual Background1 In January 2017, Villasenor founded Hello I Am Elliot, a startup with a global ecommerce platform called “Elliot.” AC ¶¶ 23, 27. Elliot connects merchants to a global marketplace to sell and ship products across multiple platforms. See id. ¶¶ 24, 26. ByMarch 2017, Hello I Am Elliot was consistently using the “ELLIOT” mark in connection with the Elliot platform. See id. ¶¶25, 34–35. On March 22, 2017, Villasenor met Sine, managing director of Vander Group, another ecommerce company. Id. ¶39. Thetwo discussed collaborating and togetherformed Vander International Corp. Id. ¶ 40. Vander International Corp. conductedactive business for only two months, between May and July 2017. Id.¶45. During this period, and at least up through the filing of the AC, Sine and the Vander Entities made several posts using the ELLIOT mark. See id.¶¶54–58. On August 1, 2017, Hello I Am Elliot and Vander Group entered into a referral affiliate agreement (the “Affiliate Agreement”), the only agreement between the companies. See id. ¶¶48,52. In relevant part, the Affiliate Agreement prohibited Vander Group from using the ELLIOT mark in a way that would “deceive others, create a likelihood of confusion or destroy or diminish [the mark’s] goodwill.” Id. ¶ 50. The Affiliate Agreement did not grant Vander Group or Sine the right to claim ownership of the Elliot platform or the ELLIOT mark. Id. The Vander Entities and Sine never had access to the Elliot software, or the skills to recreate the code. Id. ¶¶51, 60. 1 The Court incorporates by reference the background set forth in Elliot I, 2020 WL 3619505 , at *1–6. The Court also draws upon on the Amended Complaint, Dkt. 27 (“AC”), and the briefs on the instant motion, Dkts. 59 (“Def. Fees Mem.”), 63 (“Pl. Fees Opp’n”), 64 (“Def. Fees Reply”). Plaintiffs alleged that in summer 2019, Sine sent emails to shareholders and employees of Hello I Am Elliot claiming that Villasenorwas involvedin litigation between Sineand Sine’s exgirlfriend, Kathryn Kosmides (“Kosmides”). Theseemails,plaintiffs alleged,contained false and defamatorystatements making use of the ELLIOT mark. See id. ¶¶67–69, 72–73, 76, 78–83. On September 6, 2017 and June 20, 2019, Hello I Am Elliot sent Sine and the Vander Entities cease-and-desist letters demanding that they stopinfringing on its trademark and copyright. Id. ¶¶63–64, 77. B. Procedural History On July 24, 2019, plaintiffs filed their initial complaint. Dkt. 1. On November 1, 2019, defendants filed amotion to dismiss. Dkts. 22–25. On November 4, 2019, the Court instructed plaintiffs to either amend their complaint or oppose themotion. Dkt. 26. On November 22, 2019, plaintiffs filed an amended complaint. See AC. On December13, 2019, defendants moved todismiss. Dkts.28–31. On December 27, 2019, plaintiffs filed anopposition. Dkt. 32. On January 10, 2020, defendants filed areply. Dkt. 35. On January 22, 2020, plaintiffs moved for a preliminary injunction. Dkt. 39. On February 14, 2020, defendants filedan opposition. Dkts. 46–49. On February 28, 2020, plaintiffs filed a reply. Dkt. 50. On July 2, 2020, the Court granted the motion to dismiss, dismissing the two federal claims—for trademarkinfringement and a declaratory judgment as tocopyright ownership—and decliningto exercise jurisdiction over plaintiffs’state lawclaims, fordefamationand tortious interference. Elliot I, 2020 WL 3619505 , at *6–12. The Court dismissed the AC without prejudice, granting plaintiffs leave to amend these claims by July 16, 2020. Id. at *16. The Court also denied themotion for a preliminary injunction, with prejudice. Id.at *12–16. On July 23, 2020, afterplaintiffs did not file a second amended complaint, the Court issued an order directing the Clerk of Court to close the case. Dkt. 52. On August 5, 2020, the Court entered judgment dismissing the federal claims with prejudice, and dismissing the statelaw claims without prejudice to plaintiffs’ right to pursuethem in state court. Dkt. 55. On August 7, 2020, defendants filed a motion for attorney fees. On August 21, 2020, plaintiffs filed an opposition. On August 28, 2020, defendants filed areply. C. Summary of the Decision Dismissing Plaintiffs’ Claims Because the decision dismissing plaintiffs’ claims is important background to the instant fees motion, the Court summarizes it here. The Court dismissed plaintiffs’ trademark-infringement claim for failing to allege that the ELLIOT mark is protectable under the Lanham Act. Elliot I, 2020 WL 3619505 , at *6. Because themark was, at the time, unregistered,2 the Court assessedthemark’s distinctiveness. See id. at *7. The Second Circuit having held that names are generally descriptive, 815 Tonawanda St. Corp. v. Fay’s Drug Co., 842 F.2d 643, 648 (2d Cir. 1988), the Court heldthat, because the AC did not allege that the mark referredto something other than acommon first name,the mark was descriptive, see Elliot I, 2020 WL 3619505 , at *7–8. Descriptive marks are protectable “only if they are shown to have acquired secondary meaning to consumers.” Einhorn v. Mergatroyd Prods., 426 F. Supp. 2d 189, 195 (S.D.N.Y. April 12, 2006). The Court found that the AC did not allege facts necessary to support secondary meaning. Elliot I, 2020 WL 3619505 , at *8–10. But, given the fact-intensive quality of a secondary-meaning analysis, the Court gave plaintiffs two weeks to amend the AC to fortify their pleading on this point. Id. at *10. 2 On January 11, 2021, plaintiffs filed a registration certificate for the ELLIOT mark dated December 29, 2020. Dkt. 67-1 (“Registration”). The Court also dismissed plaintiffs’claim for a declaratory judgment that Hello I Am Elliot was the sole owner of the Elliot code. See id. at *11–12. This claim failed for two reasons: (1) it did not allege an actual controversy; and (2) it did not supply a cause of action independent of the Declaratory Judgment Act. See id. As to the former, plaintiffs had not pleda “real and substantial prospect” that defendants’ alleged ownership of the Elliot software could impact plaintiffs’ legal rights. See id. at *11 (quoting Velvet Underground v. Andy Warhol Found. for the Visual Arts, Inc., 890 F. Supp. 2d 298, 405 (S.D.N.Y. 2012)). Apart from Sine’s post on the Vander Entities’ website claiming to ownthe Elliot platform, plaintiffs did not allege that defendants had used or infringed their copyright in Elliot platform code, and the AC concededthat defendants could not use its software because they lackedaccess to Elliot’s code. See id. As to the second point, the Court heldthat even if plaintiffs had alleged an actual controversy,they could not bring such a suit under the Copyright Act because theyhad not registered their copyright in the Elliot software. See id. Because the Court had dismissed all of plaintiffs’ federal claims, it declined supplemental jurisdiction over their state-law claims for defamation and tortious interference. See id. at *12. The Court alsodenied plaintiffs’motion for a preliminary injunction barringdefendants from using the ELLIOT mark; suggesting ownership, sponsorship, or association with the ELLIOT mark; and claiming ownership of the Elliot platform and underlying software. See id. at *12–16. Because the AC did not state a claim, the preliminary-injunction motion based on its claims necessarily failed. See id.at *12. In anyevent, the Court held, plaintiffs’two-and-a-half-year delay in pursuingpreliminary relief undermined their claim that, without an injunction, they would sufferirreparable harm. See id. at *15. And plaintiffs did not have a good reason forthe delay nor did they show whyinjunctive reliefwas urgent. See id. at *16. II. Applicable Legal Standards “Ordinarily, under the ‘American Rule,’ each party must bear its own attorneys’ fees.” Benihana of Tokyo, LLC v. Benihana, Inc., No. 14 Civ. 224 (PAE), 2018 WL 3574864 , at *5 (S.D.N.Y. July 25, 2018), aff’d, 771 F. App’x 71 (2d Cir. 2019)(summary order). “However, where there is ‘explicit statutory authority,’ courts may award attorneys’ fees.” Id.(quoting Buckhannon Bd. & Care Home, Inc. v. W. Va. Dep’t of Health & Hum. Res., 532 U.S. 598 , 602–03 (2001)). The Lanham Act and Copyright Acteach authorizefeeawardsin distinct circumstances. A. Fee Awards Under the Lanham Act Under the Lanham Act, a feeawardis available in “exceptional cases.” 15 U.S.C. 1117(a). In Octane Fitness, LLC v. ICON Health & Fitness, Inc., 527 U.S. 545 (2014),the Supreme Court construed an identically worded provision in the Patent Act. The Second Circuit has since adoptedthat constructionas governingfee applications under the Lanham Act. See Sleepy’s LLC v. Select Comfort Wholesale Corp., 909 F.3d 519 , 530–31 (2d Cir. 2018). Under Octane Fitness, an “exceptional case” is “one that stands out from others with respect to the substantive strength of a party’s litigatingposition (considering both the governing law and the facts of the case) or the unreasonable manner in which the case was litigated.” 572 U.S. at 554. District courts havewide latitude to determine whether a case is exceptional; the inquiry is a case-by-case exercise that considers the totality of the circumstances. Id. Courts may consider a nonexclusive list of factors including “frivolousness, motivation, objective unreasonableness (both in the factual and legal components of the case) and the need in particular circumstances to advance considerations of compensation and deterrence.” Id. at 554 n.6 (citing Fogerty v. Fantasy, Inc., 510 U.S. 517 , 534 n.19 (1994)); see Manhattan Rev. LLC v. Yun, 765 F. App’x 574 , 578 (2d Cir. 2019) (summary order) (district courts are “encourag[ed]” to apply “the Forgerty factors from the Copyright Act context” in exercising discretion as to fee requests under Lanham Act). Although highlyrelevant, fraud, bad faith, or willful infringement are no longer required for a feeaward under the Lanham Act. See 4Pillar Dynasty LLC. v.N.Y.& Co., 933 F.3d 202 , 215–16(2d Cir. 2019) (precedents requiring a showing ofwillfulness have been overtakenby Octane). But “although Octane reduced the showing required for an award on the ground of objective baselessness, courts continue to hold claims of baselessness to a high bar.” Small v. Implant Direct Mfg. LLC, No. 06 Civ. 683 (NRB), 2014 WL 5463621 , at *3(S.D.N.Y. Oct.23,2014). As a result, “most post-Octane cases awarding fees continue to involve substantial litigation misconduct.” Hockeyline, Inc. v. STATS LLC, No. 13 Civ. 1446 (CM), 2017 WL 1743022 , at *5 (S.D.N.Y. Apr. 27, 2017);see, e.g.,Small, 2014 WL 5463621 , at *4 (collecting cases). B. Fee Awards under the Copyright Act Section 505 of the Copyright Act allows district courts to “award a reasonable attorney’s fee to the prevailing party.” 17 U.S.C. §505 . Section 505“grants courts wide latitude to award attorney’s fees based on the totality of circumstances.” Kirtsaeng v. John Wiley & Sons, Inc., 136 S. Ct. 1979, 1985 (2016). “‘[S]everal nonexclusive factors’...inform a court’s fee-shifting decisions: ‘frivolousness, motivation, objective unreasonableness[,] and the need in particular circumstances to advance considerations of compensation and deterrence.’” Id.(quoting Fogerty, 510 U.S. at 534 n.19). But “such factors may be used only ‘so long as [they] are faithful to the purposes of the Copyright Act.’” Matthew Bender & Co. v. West Publ’g Co., 240F.3d 116, 120–21 (2d Cir. 2001) (quoting Fogerty, 510 U.S. at 534n.19). The objective-reasonableness factor, the Second Circuit has stated, merits “substantial weight.” Id. at 122. A claim of copyright infringement is considered objectively unreasonable when it is “clearly without merit or otherwise patently devoid of [a]legal or factual basis.” Penguin Books U.S.A., Inc.v. New Christian Church of Full Endeavor, Ltd.,No. 96 Civ. 4126 (RWS), 2004 WL 728878 , at *3 (S.D.N.Y. April 6, 2004).3 But the reasonableness of the plaintiff’s litigation position is only one factor in the analysis. Kirtsaeng, 136 S. Ct. at 1988 . “[A] court may award fees even though the losing party offered reasonable arguments,”for example, to “deter repeated instances of copyright infringement or overaggressive assertions of copyright claims, again even if the losing position was reasonable.” Id.at 1988–89. III. Discussion A. The Application for Fees Under the Lanham Act Defendants argue that this case is exceptional, warranting a fee award,because plaintiffs’ trademark-infringement claim lacked merit, as reflected in the fact that, given the opportunity to file anew complaint after theCourt dismissed the AC,plaintiffs did not do so. Def. Fees Mem. at 4. Defendants further argue that plaintiffs pursued a preliminary injunctionfor the improper purposes of blockingSine’s communications with Hello I Am Elliot’s board, and retaliating against Sine for having subpoenaed Hello I Am Elliot and Villasenor for records and testimony in Sine’s state-court lawsuit against his ex-girlfriend,Kosmides. Id. at 4–7. The Court is unpersuaded. Considering the Fogerty factors and the litigation as a whole, this case is not exceptional so as to warrant a fee award. 3 As to the size of a reasonable award, the Second Circuit has set out the framework a court should use,with the goal of determining“what a reasonable, paying client would be willing to pay,”given that such a party wishes “to spend the minimum necessary to litigate the case effectively.” Arbor Hill Concerned Citizens Neighborhood Ass’n v. Countyof Albany, 522F.3d 182, 183–84 (2d Cir. 2008); seeHensley v. Eckerhart, 461U.S.424, 437 (1983) (“The court necessarily has discretion in making this equitable judgment.”). Because the Court does not award fees here, there is no occasion to review the governing methodology. Objective unreasonableness: A claim with “no legal or factual support”is objectively unreasonable. Viva Video, Inc. v. Cabrera, 9 F.App’x 77, 80 (2d Cir. 2001)(summary order); seealsoPorto v. Guirgis, 659 F. Supp. 2d 597, 617 (S.D.N.Y. 2009) (claim objectively unreasonable when “clearly without merit or otherwise patently devoid of a legal or factual basis”(quoting Diplomatic Man, Inc. v. Nike, Inc., No. 08 Civ. 139 (GEL), 2009 WL 935674 , at *3 (S.D.N.Y. Apr. 7, 2009))). It is not enough, however, for a court merelyto have“disagreed with a plaintiff’s position in the underlying litigation.” Creazioni Artistiche Musicali, S.r.l. v. Carlin Am., Inc.,No. 14 Civ. 9270 (RJS), 2017 WL 3393850 , at *2 (S.D.N.Y. Aug. 4, 2017); see also Penguin Books, 2004 WL 728878 , at *3 (“The question is not whether there was a sufficient basis for judgment in favor of defendants, but whether the factual and legal support for plaintiff’s position was so lacking as to render its claim objectively unreasonable.” (cleaned up)). Plaintiffs’ trademark-infringement claim, although inadequately pled,was not objectively unreasonable. Plaintiffs made a coherent legal argument why registering the ELLIOT markhad not been necessary to pursue theirclaim. The mark, they argued, was arbitrary, in that ELLIOT did not refer to a real person and had no connection to e-commerce; thus, plaintiffs argued, they could enforceit without having to plead a secondary meaning. See Dkt. 32(“Pl. MTD Opp’n”) at 4–7; AC ¶33. The Court was unpersuaded, finding themark descriptive, andtherefore requiringapleadingofsecondary meaning, which plaintiffs had not done. See Elliot I,2020 WL 3619505at *8,10; see also Einhorn, 426 F. Supp. 2d at 195 (descriptive marks protectable “only if they are shown to have acquired secondary meaning to consumers”). The Court noted decisions holdingthat “personal names—both surnames and first names—are generally regarded as descriptive terms which require proof of secondary meaning.” See Elliot I, 2020 WL 3619505 at *7(collecting cases). The Court held that, although the ELLIOT mark didnot refer to a real individual, the mark fell within this line of authority. See id. at *8. But plaintiffs mustered some support for their claim that themark was protectable absent such a showing. In United States Patent and Trademark Organization (“PTO”) records, plaintiffs foundregistrations ofnames such as “ELLIOT” and “ELLIOTT” in other industries. See Pl. Fees Opp’nat 7–8. And, as plaintiffs notedin opposing the motion to dismiss,“[r]egistration by the PTO without proof of secondary meaningcreates the presumption that the mark is more than merely descriptive, and, thus, that the mark is inherently distinctive.” Lane Cap. Mgmt., Inc. v. Lane Cap. Mgmt., Inc., 192 F.3d 337, 345 (2d Cir. 1999); see also Pl. MTD Opp’n at 5 n.24 (citingJoules Ltd. v. Macy’s Merch. Grp., 695 F. App’x 633, 638 (2d Cir. 2017)).4 Plaintiffs further noted that the Second Circuit’s requirement of a pleading of secondary meaning when a mark is a name has not been universally adopted—some cases have recognizedan exception. See Pl. MTD Opp’n at 6 & n.33(collecting cases). To be sure, the Court found that the exceptiondid not apply, becauseit related to cases in which the name has acquired a dictionary definition. See Elliot I, 2020 WL 3619505 , at *7 n.6. But plaintiffs’ argument was not devoid of a legal or factual basis. It merely was unsuccessful. Revealing, too, the Court dismissed the AC without prejudice, giving plaintiffs two weeks to file a second amended complaint, this time pleading a secondary meaning. See Elliot I, 2020 WL 3619505 , at *10. The Court would not have done so had plaintiffs’ trademark claim been beyond repair. See Eliya, Inc. v. Steven Madden, Ltd., No. 15 Civ. 1272 (DRH)(SIL), 2019 4 Plaintiffs were not entitled to this presumption, however, because their mark, at the time, was unregistered. See Elliot I, 2020 WL 3619505at *6–7. On plaintiffs’ application, the USPTO has since registered the mark without proof of secondary meaning. See Registration. WL 5694315, at *5 (E.D.N.Y. Aug. 5, 2019)(dismissal with leave to amend did not imply that claims were “frivolous or objectively baseless, but rather that while Plaintiff’s pleadings were initially inadequate to state a claim, there remained the possibility that a viable cause of action mayyet exist and be properly pleaded in an amended complaint”),report and recommendation adopted, 2019 WL 4593451 (E.D.N.Y. Sept. 23, 2019). Finally, contrary to defendants’ argument, plaintiffs’decision not to file a new amended complaint does not implicitly concedethat their claim was unsalvageable. Plaintiffs reasonably explain that, as ofJuly 1, 2020,Hello I Am Elliot ceased operations and was going out of business. See Pl. Fees Opp’n at 12–13. In this context, it was unduly costly and not worthwhile to assemblesecondary-meaning evidence so as potentially to revive this litigation. See id. at 13. TheCourt therefore finds that plaintiffs’ position was not objectively unreasonable. This important factor does not favor a fee award. Frivolousness: A complaint is frivolous “where it lacks an arguable basis either in law orin fact.” Neitzke v. Williams, 490 U.S. 319, 325 (1989); see also Agence Fr.Presse v. Morel, No. 10 Civ. 2730 (AJN), 2015 WL 13021413 , at *5 (S.D.N.Y. Mar. 23, 2015)(applying Neitzke standard to assessment of frivolousness under Fogerty),aff’d sub nom. Presse v. Morel, 645 F. App’x 86 (2d Cir. 2016) (summary order); Hallford v. Fox Ent.Grp., Inc., 12 Civ. 1806 (WHP), 2013 WL 2124524 , at *1 (S.D.N.Y. Apr. 18, 2013) (same). Although this factor often overlaps with objective unreasonableness, “[o]bjective unreasonableness is not the same as frivolousness.” Magnum Photos Int’l, Inc. v. Houk Gallery, Inc., No. 16 Civ. 7030 (VB), 2019 WL 4686498 , at *2 (S.D.N.Y. Sept. 26, 2019); see id. (“In general, courts appear to treat frivolousness as a particularly intense form of objective unreasonableness.” (cleaned up)); see also Stephen T. Greenberg, M.D., P.C. v. Perfect Body Image, LLC, No. 17 Civ. 5807 (SJF) (SIL), 2020 WL 6146617 , at *3 n.6 (E.D.N.Y. Oct. 20, 2020)(collecting cases). Here, the two fullyoverlap, and for the same reasons plaintiffs’ trademark claim was not objectively unreasonable, it was not frivolous. SeeOmega SA v. 375 Canal LLC, No. 12 Civ. 6979 (PAC), 2019 WL2442434, at *4 (S.D.N.Y. June 12, 2019)(defendant’s decision to go to trial on trademark-infringement claim not objectively unreasonable or frivolous for same reasons), aff’d, 984 F.3d 244 (2d Cir. 2021); Magnum Photos, 2019 WL 4686498 , at *2(“[B]oth factors are often analyzed by inquiring whether there is indisputably absent any factual or legal basis for plaintiff’s claims.”(cleaned up));see also Creazioni, 2017 WL 3393850 , at *4 (in copyrightinfringement case, “regardless of the exact boundaries of [objective reasonableness and frivolousness],” court had “little trouble” concluding plaintiff’s claim was not frivolous for same reasons it was not objectively unreasonable);Agence Fr.Presse, 2015 WL 13021413 , at *5 (same). Motivation/bad faith: Alawsuit driven by an improper motive may be exceptional. A plaintiff is “improperly motivated where it asserts claims not because of their inherent merit, but rather because the party seeks to knowingly gamble on an unreasonable legal theory in order to achieve a secondary gain.” Agence Fr. Presse, 2015 WL 13021413 , at *5 (cleaned up);see Pirri v. Cheek, --- F. App’x ---, 2021 WL 1081780 , at *3 (Fed. Cir. Mar. 22, 2021) (per curiam) (affirming fee awardin patent case where plaintiff’s arguments were “objectively unreasonable, baseless, or frivolous” and often founded on “outlandish allegations based on factual misrepresentations”). Defendants make two arguments along these lines. First, defendants argue that plaintiffs pursued their trademark claim and motion for a preliminary injunctionwith the goal of preventingSine from communicating with Hello I Am Elliot’s board of directors. See Def. Fees Mem. at 5. That argument is unpersuasive. Preliminary-injunction applications in trademark-infringement cases are commonplace. And the application for preliminary relief here was anything but exceptional. It was keyed to the scope of the infringement claim, in that it sought to bar defendants from usingthe ELLIOT mark; suggesting ownership, sponsorship, or association with the ELLIOT mark; and claiming ownership of the Elliot platform and underlying software. See Elliot I, 2020 WL 3619505 , at *12–16. Requests for such preliminary relief in cases claiming trademark infringement are familiar. Andcontrary to defendants’ depiction,the reliefplaintiffs sought did not askexplicitly, or imply an intent, broadly to block communications between Sine and Hello I Am Elliot’s board. As forthe Court’s denial of preliminaryrelief,it reflected only that the infringement claim on which it was based had been dismissed, and that plaintiffs had failed to adequately support their claim of irreparable harm, in light of their substantial delay in bringing this action. The Court did not, however,find or perceive at the time an ulterior motive in the request for preliminary relief. Second, defendants posit that plaintiffs brought this suit to retaliate against Sine having subpoenaed Hello I Am Elliot and Villasenor for documents and testimony in Sine’s state-court action against his ex-girlfriend. Def. Fees Mem.at 5–6. Defendants infer this motive because, when Sine made a similar accusation in his declaration opposing preliminary relief, plaintiffs did not specifically deny such amotive in their reply. Id. But plaintiffs’ silence on this point was not an admission. And Hello I Am Elliot hadlegitimatebusiness reasons to bring this suit. On the record of this case, therefore, it is at best conjectural that plaintiffs had an ulterior motive to bring suit. “Defendants have offered no evidence to suggest that [Hello I Am Elliot] sued in bad faith, or, more generally, that [Hello I Am Elliot] brought its claims for any reason other than enforcing the rights the law presumed its registered marks possessed.” See Hypnotic Hats, Ltd. v. Wintermantel Enters., LLC, No. 15 Civ. 6478 (ALC), 2020 WL 1467118 , at *4 (S.D.N.Y. Mar. 26, 2020) (quotations and citation omitted). This case thus contrasts with others found exceptional where the record solidly established plaintiffs’ improper motives forinitiating a lawsuit. See, e.g., Pirri v. Cheek, No. 19 Civ. 180 (PAE), 2020 WL 2520593 , at *12 (S.D.N.Y. May 18, 2020)(awarding attorneys’ fees and sanction against attorney in patent case where plaintiff’s arguments were “frivolous to the point that the Court could fairly infer bad faith”), aff’d, 2021 WL 1081780 ; Benihana of Tokyo, LLC, 2018 WL 3574864 , at *11 (awarding attorneys’ fees in Lanham Act case where plaintiffs—based on the testimony of their thenattorney—“brought and pursued this case in bad faith with the admittedulterior goal of driving up [defendant’s] legal expenditures, all the while engaging in further violative conduct” (emphasis added)). Defendants next argue that plaintiffs knew the preliminary-injunction motion was a loser because plaintiffs waited 2.5 years to bring it, the implication being that plaintiffs were animated by ulterior designs. See Def. Fees Mem. at 6. Plaintiffs’ unexplained delay in pursuing such relief led the Court to find the irreparable-harm requirement not established. See Elliot I, 2020 WL 3619505 , at *15–16. But this flaw does not prove an improper motivation. Plaintiffs explained at the time that they had earlier chosen to use their limited resources to grow the ELLIOT brand, rather than on a legal action. See id. at *16. Although this explanationdid not persuade the Court that there was irreparable harm, it does not reflect an improper motive. Defendants finally state that they“incur[red]enormous legal fees”opposing preliminary relief. Def. Fees Mem. at 6. That on its own is not a reason to find the case exceptional. This unfortunate consequence of the default American Rule is not uncommon. See, e.g., Jovani Fashion, Ltd. v. Cinderella Divine, Inc., 820 F. Supp. 2d 569, 574 (S.D.N.Y. 2011) (defendant’s small litigation budget alone insufficient to justify fees incurred defending against a not unreasonable copyright claim). Accordingly, this case is not exceptional. The Court denies defendants’motion for the fees incurred indefending against the trademark claim and motion for a preliminary injunction. B. The Application for Fees Under the Copyright Act Defendants alsoarguethat they are entitled to a fee awardunder § 505 of the Copyright Act.5 As noted, a court considering a prevailing party’s such bid is to consider the totality of the circumstances,includingtheFogertyfactors, with weight given to whether the losing party’s litigation positionwas objectively unreasonable. Kirtsaeng, 136 S. Ct. at 1988 . Defendants’ arguments under §505merely refer tothosemade in arguing, unsuccessfully, that the case was an exceptional one under the Lanham Act. Although the Court need not find that this case rises to the level of an “exceptional case” to merit a fee award under the Copyright Act, the Court is again unpersuaded by these arguments. Its assessment of the most pertinent Fogertyfactors is as follows. 5 Although neither party raises the issue, the Court notes that plaintiffs brought their copyright claim under theDeclaratory Judgment Act, 28 U.S.C. §2201 , which does not contain a provision fora feeaward. See Schell v. OXY USA Inc., 814 F.3d 1107, 1127 (10thCir. 2016) (“We have never recognized §2202 as an independent basis to award attorneys fees[.]”); see also Utica Lloyd’s of Tex. v. Mitchell, 138 F.3d 208 , 210 (5th Cir. 1998) (“[Section 2202] of the Federal [Declaratory Judgment Act] ‘does not by itself provide statutory authority to award attorney’s fees[.]’”) (quoting Mercantile Nat’l Bank at Dallas v. Bradford Tr. Co., 850 F.2d 215, 218 (5thCir. 1988)). Although the Second Circuit has not addressed the issue, other circuits have held that defendants who have defeated claims under the Declaratory Judgment Act may pursue fees under §505 where the claims concerned the scope of a copyright. See Doc’s Dream, LLC v. Dolores Press, Inc., 959 F.3d 357, 363 (9th Cir. 2020). The Court assumes that it has such authority, but, because it denies the fee application, has no occasion to resolve this question. Objective unreasonableness: Defendants argue that because plaintiffs lacked a copyright registration when they commenced their action, they lacked abasis to bring a copyright claim. See Def. Fees Mem. at 6; Def. Fees Reply at 2. But while plaintiffs’ claim proved meritless, it again was not objectively unreasonable. Plaintiffs recognized, in fact, that theycould not bring a Copyright Act infringement claim “until preregistration or registration of the copyright claim has been made,” 17 U.S.C. §411 (a), and as oftime of the AC, plaintiffs had not registered their copyright in Elliot. See Elliot I, 2020 WL 3619505 , at *11. Consequently, plaintiffs suedunder the Declaratory Judgment Act,seeking to establish their ownership of the copyright in Hello I Am Elliot’s computer software “under anunderstanding and belief that a copyright registration was not necessary for an action seeking adeclaratory judgment of copyright ownership where there’s no claim of copyright infringement.” Pl. Fees Opp’n. at 11. Although this approach presented sleazilyto defendants, plaintiffs mustered some authority for it: In opposing dismissal, plaintiffs citedtwo out-of-circuit cases for the proposition that registration was not required to bring a copyright-based declaratory judgment claim. See Elliot I, 2020 WL 3619505 , at *11 n.8; see alsoFastcase, Inc. v. Lawriter, LLC, 907 F.3d 1335, 1340 (11th Cir. 2018); Mercedes Benz, USA, LLC v. Lewis, Nos. 19-10948, 19-10949, 19-10951, 2019 WL 4302769 , at *3–5 (E.D.Mich. Sept.11, 2019). To be sure, this Court read those cases clearly tostand for narrowerpropositions: that “(1) a plaintiff owner’s failure to register her copyright can lead to a dismissal for failure to state a claim, but not for lack of jurisdiction, see Fastcase, Inc., 907 F.3d at 1341 ; and (2) an owner’s failure to register her copyright does not prevent an accused infringer from seeking a declaratory judgment of non-infringement, Mercedes [Benz], USA, LLC, 2019 WL 4302769 , at *3.” Elliot I, 2020 WL 3619505 , at *11 n.8. Neithercase, the Court noted,holds that a plaintiff may bring a declaratory judgment action for copyright ownership without registering the copyright. Id. But the fact that plaintiffs’ theory failed and had tenuous footing in the caselaw did not make it objectively unreasonable. See Berry v. Deutsche Bank Tr. Co. Am., 632 F. Supp. 2d 300, 305 (S.D.N.Y. 2009) (“The mere fact that a [party] has prevailed does not necessarily equate with an objectively unreasonable claim.”(cleaned up)). Rather, “the inquiry is whether the theory was ‘clearlywithout merit or otherwisepatently devoidof legal or factual basis.’” Agence Fr. Presse, 2015 WL 13021413 , at *3 (quotingChivalry Film Prods. v. NBC Universal, Inc.,05 Civ.5627 (GEL), 2007 WL 4190793 , at *2 (S.D.N.Y. Nov. 27, 2007)(emphasis in Agence Fr. Presse)). Here, plaintiffs’legal theory, while misguided, had just enough of a legal basis to avoid condemnation as objectively unreasonable. This factor thus disfavors a fee award. Compensation and Deterrence: In certain copyright cases, a fee award can be necessary “in particular circumstances to advance considerations of compensation and deterrence.” See Fogerty, 510 U.S. at 534 n.19; see also Beastie Boys v. Monster Energy Co., 112 F. Supp. 3d 31, 45 (S.D.N.Y. 2015) (awarding attorneys’fees to plaintiff where doing so would deter willful infringers from “unjustifiably contest[ing] its liability”). An award can encourage parties to vindicate and protect theirlegitimate rights and discourage bad actors from infringing copyrights and bringing frivolous and unreasonable claims. See, e.g.,Creazioni, 2017 WL 3393850 , at *5 (citing Fogerty, 510 U.S. at 529 ). But “the imposition of a fee award against a copyright holder with an objectively reasonable litigation position,”even if it has lost in court, “will generally not promote the purposes of theCopyright Act.” Matthew Bender,240 F.3d at 122. But see Kirtsaeng, 136 S. Ct. at 1989 (fee awards may be appropriate to deter “repeated instances of...overaggressive assertions of copyright claims, again even if the losing position was reasonable in a particular case”). This factor does not affirmatively favora fee award. Although unavailing, plaintiffs’ claim under the Declaratory Judgment Act was not objectively unreasonable. Cf.Muller v. Twentieth Century Fox Film Corp., No. 08 Civ. 2550, 2011 WL 3678712 , at *3 (S.D.N.Y. Aug.22, 2011) (finding, where claim was objectively unreasonable, Copyright Act’s goals were promoted by deterring similar litigation througha fee award). And this is not a case in which there has been either bad-faith infringement, see, e.g.,Beastie Boys, 112 F. Supp. 3d at 43–45 (awarding attorneys’ fees to plaintiff where infringer acted recklessly if not willfully),or a badfaith claim of infringement, as defendants have not come forward with persuasive evidence that plaintiffs, in seeking declaratory relief, acted in bad faith. Accordingly, a fee award would not further the Copyright Act’s goals. Plaintiffs’ investment of likely consequential time and money in pursuing this fruitless litigation by itself should encourage plaintiffs, and future litigants on notice of this case, to proceed with greater discipline and more clear-eyed legal analysis before bringing claims anchored, whether formally or otherwise, in copyright. And defendants, who are not copyright holders, are in the familiar position of most lawsuit victors under the American Rule—holding a judgment but accountable for their fees and costs. The purposes of the Copyright Act do not require their compensation. See, e.g.,Guity v. Santos, No. 18 Civ. 10387 (PKC), 2020 WL 4340417 , at *3 (S.D.N.Y. July28,2020) (denying motion to award attorneys’ fees where there was no “untoward behavior that require[d]deterrence”);Janik v. SMG Media, Inc., No. 16 Civ. 7308 (JGK) (AJP), 2018WL345111, at *15 (S.D.N.Y. Jan. 10, 2018) (compensation and deterrence did not justify fee award where no other factors favored fee award and where plaintiff brought suit in good faith); Hallford, 2013 WL 2124524 , at *2 (declining to award fees where doing so could discourage future plaintiffs from bringing unsuccessful but ultimately not objectively unreasonable claims); Jovani Fashion, Ltd., 820 F. Supp. 2d at 574 (purpose of Copyright Act would not be served by deterring a “copyright holder with an objectively reasonable litigation position” from bringing infringement claims (quoting Matthew Bender, 240 F.3d at 122)); see also Universal Instruments Corp. v. Micro Sys. Eng’g, Inc., No. 13 Civ. 831 (GLS), 2020 WL 2104705 , at *3 (N.D.N.Y. May 1, 2020) (declining to award fees where, “without a finding of frivolousness, improper motive, or objective unreasonableness, there is no behavior for the court to deter”).° CONCLUSION For the foregoing reasons, the Court denies defendants’ motion for attorneys’ fees. The Clerk of Court is respectfully directed to terminate the motion pending at Dkt. 56. SO ORDERED. p ) A Paul A. 4 United States District Judge Dated: March 30, 2021 New York, New York 6 Plaintiffs separately argue that defendants cannot recover fees because defendants have failed to apportion fees and costs across the trademark and copyright claims. See Pl. Fees Opp’n at 15. Because the Court finds that both aspects of the fee application lack merit, it does not have occasion to address this argument. — 19 —