54 U.S.C. § 302106

Notwithstanding section 43(c) of the Act of July 5, 1946 (known as the Trademark Act of 1946) ( 15 U.S.C. 1125(c) ), buildings and structures on or eligible for inclusion on the National Register (either individually or as part of a historic district), or designated as an individual landmark or as a contributing building in a historic district by a unit of State or local government, may retain the name historically associated with the building or structure.